Discover why most successful companies are investing so much in animated videos, the so-called Motion Graphic

Reach

The motion graphic allows you to reach any audience and can be used on any type of screen, whether on a smartphone or a movie screen, on LED panels, or on TV, on social networks, on a website or even in an email.

 

Possibilities

Motion graphics allow us to move practically everything that comes to our mind into animation, so it is much less limited compared to other types of video.

 

Versatility

Motion has the particularity of being able to be combined with other techniques.
This versatility allows you to take advantage of all other types of video.

 

Simplicity

Motion allows you to simplify and present large amounts of information in an engaging and captivating way.
This excellent power of synthesis is one of its greatest assets, allowing you to combine colorful graphics in an educational and attractive way.
Being easy to consume, understand and share, motion is perfect for explaining more complex concepts.

 

Attractiveness

Motion has the ability to transform boring information into appealing content, making it perfect for getting a message across.
For example, a good way to present statistical data (not very appealing information) is through a motion graphic.

 

ROI – Return On Investment

Watching a video gives you a higher probability, around 85%, of making a purchase.
Motion graphics are excellent storytellers and can encourage and increase interaction in shorter periods of time.

 

Involvement

In motion, the better the animations and graphics used, the better the final result. This allows for an immersive experience.
One of the main goals of motion graphics is to provide the same experience as any other type of video filmed by a camera in a real environment. In this way, the animations are based on a real concept of characters, which can be human beings, animals or objects. The characters are placed in certain situations, thus allowing it to be possible to tell a story with some flexibility.

 

Applications

One of the great benefits of motion is that it can be used effectively in various contexts, whether in more serious causes as well as in lighter themes such as awareness-raising, entertainment, etc.

 

Economy

One of the great benefits of motion is that it can be used effectively in various contexts, whether in more serious causes as well as in lighter themes such as awareness-raising, entertainment, etc.

 

Efficiency

Compared to still images, the impact is much greater when ads are created with motion graphics. Movement and sound allow for greater effectiveness and ability to capture attention. In this way, a motion graphics ad is much more effective than just a static image.

 

Count on WEMOTION to make your brand or company grow through the best motion graphics to capture the attention of your customers!