Digital Signage without video is like TV without color – it lacks the dimension, appeal and vibrancy needed to communicate a message effectively. Whether to draw the attention of customers or pass on a simple information, video is more attractive than simple text or static images. Psychology says that when something moves, we look at it.
In this article, we show you 4 compelling reasons to include video in your digital signage.
1. Videos are attractive
The simplest argument for using video is that it attracts attention.
Research shows that 65% of viewers watch more than ¾ of a video. Most likely when you’re in the car, and you see a billboard with video, you watch it, however, when the billboard is static, it goes unnoticed. The difference is that instead of looking, as you do with static billboards, you watch the billboard in motion. Moving images is the ideal way to get your audience’s attention and keep them attentive long enough to get a message across.
Research shows that 65% of viewers watch more than ¾ of a video. Most likely when you’re in the car, and you see a billboard with video, you watch it, however, when the billboard is static, it goes unnoticed. The difference is that instead of looking, as you do with static billboards, you watch the billboard in motion. Moving images is the ideal way to get your audience’s attention and keep them attentive long enough to get a message across.
2. Videos increase understanding
Videos increase viewer understanding of your message by 74% when compared to still images. . Video can predict a product or service and put them in a more convenient, profitable and pleasant position to buy.
People understand better with video and they also retain information better. 80% of internet users remember the video ads they watch online and those numbers also translate to digital signage.
People understand better with video and they also retain information better. 80% of internet users remember the video ads they watch online and those numbers also translate to digital signage.
3. Videos create an emotional association with the brand
Videos have a better chance of conveying emotions than static images or text because they incorporate more senses such as sound and dynamic vision. Video has the potential to increase emotional connection with a brand by around 139%.
4. Videos lead to action
About 46% of users take some kind of action after viewing a video ad.
It doesn’t necessarily have to be the action of buying something, but any other type of action. About 70% of marketers cite video as the best way to convert.
It doesn’t necessarily have to be the action of buying something, but any other type of action. About 70% of marketers cite video as the best way to convert.
Conclusion
Videos work. They capture attention, hold it and leave the viewer with a distinct and memorable impression. All available data confirm these ideas.
If you want to invest in digital signage, don’t accept static content and talk to us so we can create the best ads for your business!
If you want to invest in digital signage, don’t accept static content and talk to us so we can create the best ads for your business!
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