Surely you have already come across screens with animations in the streets, restaurants, clinics, etc… right? We call these screens digital signage, and they can transform your business!
Digital signage, are cloud-controlled screens that project merchandising, advertising with launches or promotions, as well as news and corporate content. They can be found in malls, city centers, restaurants, pharmacies, clinics, among others. Basically, they can be introduced into almost any business.
But why invest in digital signage?
- Allows agility in the transmission of messages.
- It grabs the customer’s attention and personalizes their experience.
- It is able to convey knowledge and emotion at the same time.
- Allows for better organization of content.
- It has a greater range when placed at strategic points.
How to use digital signage to capture customers?
As mentioned before, digital signage allows the customer, in addition to being attracted by animations, colors, videos and photos, to consume the company/store products again through a personalized experience, thus allowing the customer to receive more information about the product at the time. purchase and also after purchase.
Key points to be successful when investing in digital signage:
- The place where the screen should be placed must be related to the path that the client will take.
- Content must follow a schedule that is aligned with the marketing objective.
- Images must be eye-catching and attention-grabbing. This can happen using a promotion, a new product launch or just creative animations.
- Don’t forget to call the customer to an action through the “call to action”.
Interested in investing in digital signage? WEMOTION handles all animated content!