When it comes to video, the question that is usually asked is “is it worth my company to invest in video?”. Going straight to the point and as briefly as possible, the answer is YES!
In every business there are two major stages: attraction and conversion. First, you need to attract a visitor and then convert them into a customer. In this process, videos can help significantly.
Let’s imagine that a visitor enters your site and finds a lot of text and images explaining what you do and how good your products are. You can even spend 1 minute or more watching the content, but eventually you will get fed up and leave the site. In this way, a potential customer was lost.
Let’s now imagine that instead of the text, we have a video of just over a minute explaining all the important points in a more concise and direct format. This will capture the viewer’s attention and thus increase the likelihood of converting the visitor into a customer.
Studies show that audiovisual content is processed by the brain 60,000 times faster than text, and thus manages to provide visitors with a large amount of information in much less time.
A person is even 39% more likely to share content if it is a video. Yet another reason to use videos. Your visitors are much more likely to share it on social media than content in text or image format, thus driving more visitors to your site. In other words, this is how you increase traffic, creating content that is relevant to search engines and thus improving your site’s optimization for them.
When it comes to conversion, 70% of marketers say that video converts better than other types of content. This is because in this way potential customers can see in more detail what you do or sell, leading them to make decisions in a more reliable way. Video also allows you to make your brand stand out from the rest, enriching your brand’s trust.
With the use of videos, your brand will become much more attractive given its visual dynamics.
Got your doubts clarified? If you are thinking of implementing videos in your company, WEMOTION is at your disposal to take your company to the top. Talk with us!